Advanced Business Writing
Presentation and Graphics

Content

Again:

Imagine the leaders at your software company are very concerned about employee turnover. They want reasoned recommendations for changes that will reduce turnover.

You researched the topic and wrote a detailed report. Then, at the request of your boss, you prepared a presentation by condensing the content of the report into to eight charts:


 

 

 

 

 

 

 

Your boss was satisfied with your work, but asked you to rewrite the presentation for the CEO, and, while you're at it, cut it in half: four charts only. You focused on questions and assembled a set of chart headlines:

What's our problem?
Employees: What are they saying?
Competitors: What are they doing?
What should we do?

You are brilliant at doing this sort of thing, so you knew exactly what to do next:

1. Copy all the text and paste it under a focused set of topics.
2. Archive informative details for use in backup charts.
3. Select substantive information and put in parallel format.

You immediately get started on the first activity:

Copy all the text and paste it under a focused set of topics.

What's our problem?

To improve loyalty and productivity, we should strive to be an Employer of Choice.
Reducing turnover from 15% to 5% saves $25M/yr.

Employees: What are they saying?

Employees have this to say:
    recognize my contributions
    make me feel part of the team
    create a positive work environment

Competitors: What are they doing?

Survey effective (<5% turnover) practices:
Fortune: Job satisfaction ratings.
Practices at Adobe
• Fortune rank: #5
• Best known for Friday night beer bashes
• Also: job rotations, paid sabbaticals
• Employees: 2,460
• Revenue/Employee: $500K
Practices at SAS
• Fortune rank: #19
• Best known for onsite child care
• Also: health clinic, cafeteria pianist
• Employees: 4,638
• Revenue/Employee: $243K
Practices at Microsoft
• Fortune rank: #20
• Best known for many athletic facilities
• Also: bucolic campus, stock options
• Employees: 34,728
• Revenue/Employee: $817K
Practices at Autodesk
• Fortune rank: #52
• Best known for surprise peer awards
• Also: partner benefits, pets at work
• Employees: 2,222
• Revenue/Employee: $427K
Practices at Intuit
• Fortune rank: #61
• Best known for sponsored community service
• Also: vacation rewards, tuition assistance
• Employees: 6,274
• Revenue/Employee: $207K
Competitors have inexpensive practices: casual attire, free snacks, and anniversary celebrations.

What should we do?

Match employee desires to best practices.
Implement the following practices:
    anniversary celebrations
    surprise peer awards
Commit to keeping these practices alive.

Archive informative details for use in backup charts.

Obviously, most of this comes from the third chart, which then looks like this:

Competitors: What are they doing?

Survey effective (<5% turnover) practices:
Adobe
• Best known for Friday night beer bashes
SAS
• Best known for onsite child care
Microsoft
• Best known for many athletic facilities
Autodesk
• Best known for surprise peer awards
Intuit
• Best known for sponsored community service
Several competitors have inexpensive practices: casual attire, free snacks, and anniversary celebrations.

All the information removed is archived for use in a backup chart:

Practices at Adobe
• Fortune rank: #5
• Best known for Friday night beer bashes
• Also: job rotations, paid sabbaticals
• Employees: 2,460
• Revenue/Employee: $500K
Practices at SAS
• Fortune rank: #19
• Best known for onsite child care
• Also: health clinic, cafeteria pianist
• Employees: 4,638
• Revenue/Employee: $243K
Practices at Microsoft
• Fortune rank: #20
• Best known for many athletic facilities
• Also: bucolic campus, stock options
• Employees: 34,728
• Revenue/Employee: $817K
Practices at Autodesk
• Fortune rank: #52
• Best known for surprise peer awards
• Also: partner benefits, pets at work
• Employees: 2,222
• Revenue/Employee: $427K
Practices at Intuit
• Fortune rank: #61
• Best known for sponsored community service
• Also: vacation rewards, tuition assistance
• Employees: 6,274
• Revenue/Employee: $207K

Select substantive information and put in parallel format.

With your usual skill and sophistication, you fill in your four main charts:


 

 

 

And you assemble a backup chart that looks like this:

Well done!

Lesson: Content
Module: Presentation and Graphics
Course: Advanced Business Writing