Business Writing Essentials
When someone at work finishes reading something you wrote, and they feel clear-headed and informed, you have done your job. Otherwise, not so much.
If you write something important at work, and you figure you are okay with the first version you completed, you are selling yourself short and probably missing opportunities to compel your reader to keep reading from beginning to end. Small changes in wording and style can produce significant improvements in how readers respond to what you write.
Make it easy for them: replace official-sounding words with simple words.
→ ask request → give furnish → about concerning → later subsequently
Make it comfortable for them: replace cerebral words with visceral words.
→ because for → answer reply → find out learn → finish complete
Make it enjoyable for them: use more fun words than serious words.
Fun: new, free, sale, save, proven, guarantee, discover, results
Make it solve their problems: restate claims as present realities.
. → Our clients save X. You will save X . → We help clients Y. We have helped clients Y . → Z gives you results. Z will give you results
Make it show them as successful: restate hypotheticals as facts.
. → When you have X. If you have X . → You are Y. Suppose you are Y ? → You can Z. What if you could Z
Lesson: Compelling Edits
Course: Business Writing Essentials