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trainee feedback:

"I like the concepts, ideas, and models that you have created. I appreciate the highly interactive format!"

"This workshop taught me that there are many ways to present the written word to many individuals on different levels."

"The information was presented in a very organized and clear manner. Overall, this workshop showed how to and how not to write to others and how to use language differently in every situation. Thank you!"

"I enjoyed the activities, and I think the group sizes were dead on. I gave high grades for presentation."

"The workshop was well outlined and presented effectively. A very good course, especially considering the affordable cost. Working in groups was a nice feature. Thank you for a very educational day."

Business Writing: Corporate Workshop  


ONE-HOUR MODULES:

1. Correct Writing
Objective: Spot the 15 most common errors in writing at work.
Project: Proofread text from an industry summary.

2. Clear Writing
Objective: Learn 3 powerful techniques for achieving clarity.
Project: Edit writing samples from two position papers.

3. Concise Writing
Objective: Master the six-part pyramid of concise writing.
Project: Re-write several sections from a technical report.

4. Persuasive Writing
Objective: Learn how to influence by speaking your reader's language.
Project: Write an executive summary for a marketing report.

5. Tactful Writing
Objective: Learn how to adjust your style for each situation and reader.
Project: Write a respectful letter to someone in a different company.

6. Promotional Writing
Objective: Learn a 3-step process to write compelling copy.
Project: Write a sales letter that entices further reading.

7. Readable Writing
Objective: Learn how space, lists, and layering contribute to readability.
Project: Polish a draft memo from your HR department.

8. Chart Writing - Words
Objective: Learn how to focus on the needs of the audience.
Project: Prepare a presentation for the CEO of your company.

9. Chart Writing - Graphics
Objective: Learn how to pick the best graphics format and the right text.
Project: Use 12 guidelines to improve the presentation of company data.

10. E-Mail Writing
Objective: Learn what prompts people to read and take action.
Project: Write back-and-forth emails and critique their effectiveness.

HOW IT WORKS:

  • Choose any six modules for a full-day onsite workshop.
  • Provide a classroom and fill it with 12 to 24 students.
  • Students write in groups and present their work for discussion.

WHAT IT COSTS:

  • Corporate rate: $2500
  • Discounts for non-profits.

INSTRUCTOR:

  • Joseph W. Judge of Proofread.com
  • Engineering degrees from RPI, MBA from Stanford
  • 25+ years of writing-intensive work
  • Author of several books and many business reports

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